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Promoting Nonprofit Organizations: A Reputation Management Approach, by Ruth Ellen Kinzey
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Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.
This book:
- Discusses why public relations and reputation management go hand-in-hand with marketing efforts
- Offers a step-by-step guide to develop a public relations strategy
- Considers the importance of nonprofit sustainable citizenship
- Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
- Guides the reader in developing a reputation approach to crisis communication management
Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
- Sales Rank: #1783489 in Books
- Brand: Brand: Routledge
- Published on: 2013-04-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.00" l, .75 pounds
- Binding: Paperback
- 248 pages
- Used Book in Good Condition
Review
"Superb…finally a book on reputation management that is interesting, engaging, smart, and fun to read. Spotlighting the central role of public relations to enhance the reputation and brand of nonprofit organizations, this book provides academics and practitioners alike an essential resource for this often challenging process. With its highly practical and case-based approach, the book is accessible and specifically focused on the nonprofit sector. Now that this book is available, I can hardly conceive of offering a class on public relations strategy in which it is not required reading." - Bethany C. Goodier, College of Charleston, USA
"Ruth Kinzey’s expertise in publicizing and promoting nonprofit entities makes her a unique and valuable resource for public relations students and professionals seeking to publicize their organizations. Her first book, Using Public Relations to Promote Your Nonprofit Organization is considered the "go to" text for introducing students in journalism and public relations to the nonprofit world, and her latest work is just as crucial. Kinzey’s latest effort, Promoting Nonprofit Organizations, focuses on strategic planning and reputation management. She shares vital information with practical approaches for promoting nonprofits in the 21st century." - Dr. Marcella De Veaux, California State University, Northridge, USA
"Promoting Nonprofit Organizations will assist the student/professional to develop a functional and feasible public relations plan complete with implementation strategies."-Elizabeth B. Bolton, University of Florida, USA
About the Author
Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Exceptional Tool For Non-profits!
By nikki becker
Having been a volunteer in non-profits for over 40-years and having been the director of a non-profit for the past 34-years...I feel this is a must read. It is clear and concise, answering many of the questions that arise in a non-profit. The author, Ruth Ellen Kinzey, took our new non-profit in the 70s from nothing, to a household name. She not only talks the talk, but she has walked the walk...and has done an exceptional job. She took our non-profit, from a fledgling entity raising less than $100,000/year, to a multi-million dollar operation. She is exceptional, and this book captures in an organized step-by-step series, how it is done. A great reference...even for those of us that have been in the profession for decades. Wish this was around when I was just starting!
0 of 0 people found the following review helpful.
Excellent resource for every nonprofit
By Elaine Lyerly
"Promoting Nonprofit Organizations" is an invaluable reference tool that provides both strategic and tactical approaches to managing your nonprofit's reputation. Packed with resources, worksheets and informative examples, this book is a complete and comprehensive guide. Each chapter includes comments from top industry experts regarding topical issues and leaves the reader with thought-provoking questions that can help improve the effectiveness of your nonprofit. Great for seasoned professionals as well as those entering the nonprofit world. Ruth Kinzey has a clear and organized writing style teaches as well as informs.
Elaine Lyerly, Lyerly Agency, USA
0 of 0 people found the following review helpful.
a must read
By Lou Wendel
I found this newest book (and her previous publications) an excellent resource for all levels and experience in non-profit management. Ruth Kinzey helps you work through and consider important challenges that impact critical components for a nonprofit’s reputation, such as strategic planning, engagement, and crisis management. I found the work sheets and interviews with industry experts that were included in the book interesting and helpful. This book is well organized and easy to follow. If you are looking for a fresh approach to engagement, cause marketing, crisis management, social media strategy, and even strategic planning this is .
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