Free PDF Disney Discourse: Producing the Magic Kingdom (AFI Film Readers)From Routledge
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Disney Discourse: Producing the Magic Kingdom (AFI Film Readers)From Routledge
Free PDF Disney Discourse: Producing the Magic Kingdom (AFI Film Readers)From Routledge
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Hirohito and his Mickey Mouse watch, Goofy and Donald as our "Goodwill Ambassadors:" Disney Discourse is an interdisciplinary examination of the founder and his empire. These essays use an interdisciplinary approach to read through Disney's domestic cultural production "innocent" national icons, as well as theme parks, cartoons and television to analyze the global impact of American popular culture, the politics of Disney, and the complex reception Disney productions have received around the world.
The Disney corporation's ever-increasing visibility the opening of Euro Disney and new stores in malls and vast influence over global culture demands critical attention not only in film and television studies, but in international diplomacy, architecture, economics and other related fields. Disney Discourse consolidates the best of the current work on Disney and provides a representative sample of past analyses of the Disney empire.
Contributors: Julianne Burton-Carvajal, Lisa Cartwright, Brian Goldfarb, Richard deCordova, Douglas Gomery, David Kunzle, Jon Lewis, Moya Luckett, Richard Neupert, Susan Ohmer, José Piedra, Mitsuhiro Yoshimoto, Alexander Wilson.
- Sales Rank: #985329 in Books
- Published on: 1994-03-24
- Released on: 1994-06-09
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .64" w x 6.00" l, .98 pounds
- Binding: Paperback
- 272 pages
From the Back Cover
This book examines the pervasive cultural influence of Walt Disney and his imaginary empire. Drawing both on the humanities and social sciences, the contributors read through Disney's domestic cultural production - 'innocent' national icons, as well as theme parks, cartoons and television - to analyze the global impact of American popular culture, the politics of Disney, and the complex reception of Disney productions around the world.
About the Author
Eric Smoodin is an Associate Professor of Literature at American University, Washington D. C. He is the author of Animating Culture: Hollywood Cartoons From the Sound Era.
Most helpful customer reviews
19 of 21 people found the following review helpful.
Complicates Assumptions about Disney
By D.K. P.
Disney Discourse is a substantial contribution to the field of Disney Studies. Smoodin's collection offers a range of reactions to the different Disneys that exist: television and film, theme parks, retail, and so forth. Furthermore, this interdisciplinary work is structured in three useful ways. First, it offers some representative materials from Disney's "golden age" that tend to praise Disney (both the man and the corporation). Second, many of the essays consider the reception to Disney. Three, the book is divided into four separate categories that provide an overview of possible approaches to the study of Disney.
As with any collection, not all the essays are of equal analytic strength. There are many good essays, however, particularl in the the sections entitled Cultural Production and Reception. Smoodin's own essay, "How to Read Walt Disney" is, in my opinion, worth the price of the book alone. Even essays which seem more grounded in personal reaction than critique have their worth; they demonstrate the investment individuals have in Disney as a site of debate.
Overall, the result of the book's conscientious structure is to complicate any easy binaries--taken as a collection, Disney Discourse refuses to unreflectively praise Disney or, equally problematic, simply critique Disney. Instead, Smoodin's book offers Disney as a site of investigation, of exploration, and of analysis. Indeed, Disney Discourse might be better renamed Disney Discourses in order to reflect the multiple ways people have approached Disney. Though not all the essays are equally strong, the book is a "must-have" for both serious scholars and Disney enthusiasts alike.
0 of 0 people found the following review helpful.
SPOTTY AT BEST
By Publius
Spotty at best, with, as one commenter noted, a certain built-in agenda or animus against all things Disney. Like many academics there is often a certain ahistorical confusion apparent in the minds of some of the authors of these essays in terms of what "Disney" means. There is a world of difference between what Walt was doing in the 1930s, for instance, and indeed throughout his career, compared to how the Company had been run under Messrs. Eisner and Iger.
0 of 0 people found the following review helpful.
Consider Renting
By Katie K.
I rented this for a college course last year. The collection of essays as a whole didn't keep my attention, but a couple stood out in the reading. If you need it for a class, I would recommend a rental. The material isn't worth the purchase price of the actual book. Those that are looking for a more detailed view of the Disney empire or of Walt Disney might be better looking elsewhere. The Magic Kingdom is great, cheaper, and a lot more informative.
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